Dryness and wrinkles rank as top skincare concerns

If you’re worried about wrinkles or dryness in your skin, you can rest assured you are not alone. In a recent report by YouGov which examined consumer beauty and skincare issues and behaviours, it was found that 7 out of 10 women (74%) over 45 identified with one of these two skin concerns.

As a woman in my 60s, I can attest to the worries that we women face with our appearance, especially as we transition into our golden years,

I’m shocked that something so within our control is one of our biggest skin issues, and relieved that this means it’s temporary – we can overcome it.

Why skin dehydration is a concern

The problem with dry skin, is that this means our cells aren’t functioning the way they should. When deprived of moisture, the layers beneath the surface essentially start to die, and as a result, we lose natural collagen that gives our skin its plump, taught appearance.

Dry skin over time then, makes our bodies age quicker which I, and most women I meet, absolutely want to discourage for as long as possible! Our necks and hands are usually the first tell-tale signs of ageing, so if you’re a little embarrassed by your own skincare routine, then my suggestion is to just start here before it becomes habit to moisturise head to toe.

How to overcome dryness

Dry skin should be attacked from both the inside and the outside. Here’s how you can stave off early signs of ageing.

#1 – Drink water

we know this has been said time and time again, but there’s a reason for that. While skipping a few glasses of water every day won’t be visible on your skin in the short term, the damage dehydration does over time can come back to haunt you years or even decades later. Eight glasses of water a day is the optimum number to replenish what you lose naturally through sweat and to keep hydrated.

#2 – Moisturise

Just as the name suggests, you want your skin to absorb moisture as well. Choose a product such as botanicES’ Body Lotion that takes the most hydrating properties from nature’s plants and fruits, and penetrates deeply. Avoid products that add fragrances and nasty chemicals because these are generally counter-productive and actually dry skin out further.

#3 – Don’t smoke

While there are many other health concerns that smoking can bring about, it can also impact on your skin due to its vasoconstricting effect – this means impacts on regular blood vessel circulation leaving skin to appear saggy, wrinkled and dry.

#4 – Avoid harsh sun exposure

UV damage plays a huge role in the appearance of our skin. The World Health Organisations says “chronic over-exposure to the sun can change the texture and weaken the elasticity of the skin. Sun induced skin damage causes premature wrinkling, sags and bags, and easy bruising.” So, remember to slip, slop, slap!

The good news from the report is that 91% of Australian women use face care products such as moisturisers, cleaners and serums. This is likely because we want to make a good first impression and the appearance of our face is critical to this.

Our new Vitamin C Face Serum was developed as an advanced anti-ageing and hydrating formulation in our range. We had to make many decisions about its ingredients and concentration levels so that the product is as superior as possible and does what we promise it will do – hydrate deeply and boost collagen production to reduce the appearance of fine lines and wrinkles.

Interestingly, the same report concluded that almost 40% of women (38%) base their skincare purchases off word of mouth. This means your friends trust your opinions, and we’d love for you to share your experience of BotanicES with your friends and family!